Upfront Ventures
Venture Capital
LA Ecosystem Anchor
Los Angeles, United States · 174+ investments · 187 portfolio companies
Seed
Early Stage
E-Commerce
Fintech
Media
SaaS
- Headquarters
- Los Angeles, United States
- Founded
- 1996
- Website
- upfront.com
- AUM
- $2.0B
- Portfolio Companies
- 187
- Total Investments
- 174
- Last Investment
- Jun 2026
- Geographic Focus
- United States
Investment Thesis
Enters at seed or pre-seed as the first check, then supports founders through growth rounds. Values long-term partnerships over short-term wins; leans into the LA ecosystem while investing nationally.
Upfront Ventures is a Venture Capital firm based in Los Angeles, United States. It has made 174 investments in E-Commerce and Fintech, including GumGum, Agenda Hero and Burstly.
Portfolio187
B
Burstly
M
mLabU
Ugo
A
Awe.sm
P
Pathmatics
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Co-investors24
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24 co-investors across 177 shared portfolio companies — who they back alongside, and how often they lead.
Venture Capital ×22 · Accelerator ×1 · Corporate VC ×1 · 97 shared rounds
Investment History
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