How much funding has Overture Services raised?

Overture Services has raised $90.0M in total funding, most recently a Venture Round.

Who are Overture Services's investors?

Overture Services's investors include Yahoo, Upfront Ventures, Idealab.

When was Overture Services founded?

Overture Services was founded in 1998.

Where is Overture Services headquartered?

Overture Services is headquartered in Pasadena, California, United States.

What industry is Overture Services in?

Overture Services operates in Analytics, Media.

How many employees does Overture Services have?

Overture Services has 501-1000 employees.

Overture Services

Acquired

Pasadena, United States · Founded 1998 · $90.0M raised

Analytics

Media

Headquarters: Pasadena, California
Employees: 501–1000
Founded: 1998
Business Model: B2B

Total Funding: $90.0M
Last Round: $90.0M Venture RoundJun 1999
Rounds: 3

About

Overture Services was founded in 1997 as GoTo.com by Bill Gross of Idealab and pioneered the pay-per-click advertising model for search engines. The company allowed advertisers to bid on keywords and have their listings appear prominently in search results. GoTo.com went public in 1999 and renamed itself Overture Services in 2001. Yahoo acquired Overture in October 2003 for approximately $1.63 billion, folding its search marketing capabilities into Yahoo Search Marketing.

Summary

Overture Services is an Analytics company based in Pasadena, United States, founded in 1998. It has raised $90.0M in total across 3 rounds, most recently a $90.0M Venture Round round in Jun 1999. Investors include Yahoo, Upfront Ventures and Idealab.