- Headquarters
- Pasadena, California
- Employees
- 501–1000
- Founded
- 1998
- Business Model
- B2B
- Total Funding
- $90.0M
- Last Round
- $90.0M Venture RoundJun 1999
- Rounds
- 3
- Acquisition Date
- Oct 2003
About
Overture Services was founded in 1997 as GoTo.com by Bill Gross of Idealab and pioneered the pay-per-click advertising model for search engines. The company allowed advertisers to bid on keywords and have their listings appear prominently in search results. GoTo.com went public in 1999 and renamed itself Overture Services in 2001. Yahoo acquired Overture in October 2003 for approximately $1.63 billion, folding its search marketing capabilities into Yahoo Search Marketing.
Summary
Overture Services is an Analytics company based in Pasadena, United States, founded in 1998. It has raised $90.0M in total across 3 rounds, most recently a $90.0M Venture Round round in Jun 1999. Investors include Yahoo, Upfront Ventures and Idealab.
Funding History
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Oct 2003
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Venture Round through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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