Adore Me
Acquired
It's so you.
- Headquarters
- New York, New York
- Employees
- 501–1000
- Founded
- 2012
- Business Model
- B2C
- Website
- adoreme.com
- Total Funding
- $11.0M
- Last Round
- $8.5M Series BJul 2013
About
Adore Me is a direct-to-consumer women's intimate apparel brand offering lingerie, swimwear, sleepwear, and activewear in sizes XS–4X and A–G cups. Founded in 2012, the company operates an e-commerce platform and physical stores, serving customers across all sizes and budgets. Adore Me is a B Corp-certified brand and a subsidiary of Victoria's Secret & Co. following its acquisition in 2023. The brand is known for its inclusive sizing, affordable pricing, and a subscription-style VIP membership program.
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