Adore Me

Acquired

It's so you.

Headquarters
New York, New York
Employees
501–1000
Founded
2012
Business Model
B2C
Total Funding
$11.0M
Last Round
$8.5M Series BJul 2013
Rounds
2

About

Adore Me is a direct-to-consumer women's intimate apparel brand offering lingerie, swimwear, sleepwear, and activewear in sizes XS–4X and A–G cups. Founded in 2012, the company operates an e-commerce platform and physical stores, serving customers across all sizes and budgets. Adore Me is a B Corp-certified brand and a subsidiary of Victoria's Secret & Co. following its acquisition in 2023. The brand is known for its inclusive sizing, affordable pricing, and a subscription-style VIP membership program.

Tech & App Stack

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Funding History

Series BSeries BJul 2013
$8.5M

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