Ritual

Ritual is a direct-to-consumer personal health brand that designs and sells science-backed vitamins and supplements with a radical commitment to supply chain transparency. Founded in 2016 by Katerina Schneider, the company publishes every ingredient source, supplier, and dosage for its product line, which includes multivitamins, prenatal vitamins, protein powders, and probiotics. Ritual products are certified vegan, non-GMO, and independently tested by the Clean Label Project for over 200 contaminants. The company is headquartered in Los Angeles and sells direct-to-consumer via subscription.