Gravity

Gravity Payments is a credit card processing and payment services company founded in February 2004 by brothers Dan and Lucas Price in Seattle, Washington. The company provides fair, transparent payment processing for independent business owners and small to mid-size merchants, positioning itself as a more personal alternative to large financial institutions. By 2008 it had become the largest credit-card processor headquartered in Washington state and ranked among the top 100 nationally; it has since scaled to process billions of dollars annually in transaction volume ($3.4 billion in 2014, $10.2 billion in 2018). Gravity is privately held and founder-controlled — it has never raised venture capital, private equity, or other institutional investment; CEO Dan Price is the company's sole shareholder and board member. Gravity drew international attention in 2015 when Price announced a company-wide $70,000 minimum salary (raised to $80,000 by 2022), funding part of the increase by cutting his own pay from roughly $1 million to $70,000. Headquartered in Seattle's Ballard neighborhood, the company employs roughly 200-500 people and reported approximately $103.1M in annual recurring revenue in 2024.