Oobli

Oobli is a food biotechnology company pioneering the use of sweet proteins as a healthier alternative to sugar. Founded as Joywell Foods and rebranded to Oobli, the company uses precision fermentation to produce naturally occurring sweet proteins (including brazzein from the oubli fruit and thaumatin from the katemfe plant) that taste like sugar but digest like protein — without impacting blood sugar levels, the gut microbiome, or carrying the climate costs of sugarcane. Oobli has received multiple FDA 'no questions' GRAS letters for its sweet protein ingredients and partners with major food brands to reformulate consumer products with up to 90% less sugar.