VR

Visual Revenue

Acquired

Making human editors the most powerful force in the newsroom

New York, United States · Founded 2010 · $1.7M raised

Headquarters
New York, New York
Employees
11–50
Founded
2010
Business Model
B2B
Total Funding
$1.7M
Last Round
$1.7M Venture RoundJan 2012
Rounds
1
Acquisition Date
Mar 2013

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

About

Visual Revenue was a New York-based editorial analytics startup founded in 2010 by Alex Poon, Dennis R Mortensen, Charlie Holbech, and Tejaswi Nadahalli. The platform served as an Editorial Support System for more than 250 global online publishers including Comcast, The Atlantic, Dallas Morning News, NBC Universal, Cox Media Group, Le Monde, The Independent, and News International. It enabled editors to see real-time performance of every link on their homepage and section fronts, get placement recommendations, and optimize social content sharing. The company raised $2.21M from investors including Outbrain, SoftBank Capital, IA Ventures, Lerer Hippeau, and NYC Seed before being acquired by Outbrain in March 2013.

Summary

Visual Revenue is an Adtech company based in New York, United States, founded in 2010. It has raised $1.7M in total across 1 round, most recently a $1.7M Venture Round in Jan 2012.

Funding History

AcquisitionAcquisition by OutbrainMar 2013

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Funding: Venture Round. Amounts, valuations, and investors where available.

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