AppsFlyer

AppsFlyer is a leading mobile marketing analytics and attribution platform, providing the measurement, deep linking, and data collaboration infrastructure that brands rely on to grow their mobile businesses. Founded in 2011 in Herzliya, Israel by Oren Kaniel and Reshef Mann, AppsFlyer helps over 15,000 brands — including TikTok, Netflix, Lululemon, and Burger King — accurately attribute mobile app installs and in-app events to marketing campaigns across every channel and device. The platform's Modern Marketing Cloud unifies attribution, creative analytics, fraud protection, deep linking, and data clean room capabilities in a single solution. AppsFlyer is the market leader in mobile measurement and has raised $293 million in funding. The company operates globally with offices in Tel Aviv, San Francisco, New York, Beijing, and other major markets, and employs between 1,000 and 5,000 people worldwide.