- Headquarters
- Herzliya
- Employees
- 1001–5000
- Founded
- 2011
- Business Model
- B2B
- Website
- appsflyer.com
- Total Funding
- $1.3B
- Last Round
- $1.0B Series EJun 2026
- Rounds
- 5
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
AppsFlyer is a leading mobile marketing analytics and attribution platform, providing the measurement, deep linking, and data collaboration infrastructure that brands rely on to grow their mobile businesses. Founded in 2011 in Herzliya, Israel by Oren Kaniel and Reshef Mann, AppsFlyer helps over 15,000 brands — including TikTok, Netflix, Lululemon, and Burger King — accurately attribute mobile app installs and in-app events to marketing campaigns across every channel and device. The platform's Modern Marketing Cloud unifies attribution, creative analytics, fraud protection, deep linking, and data clean room capabilities in a single solution. AppsFlyer is the market leader in mobile measurement and has raised $293 million in funding. The company operates globally with offices in Tel Aviv, San Francisco, New York, Beijing, and other major markets, and employs between 1,000 and 5,000 people worldwide.
Summary
AppsFlyer is an Adtech company based in Herzliya, Israel, founded in 2011. It has raised $1.3B in total across 5 rounds, most recently a $1.0B Series E round in Jun 2026. Investors include Moloco, General Atlantic and Qumra Capital.
Tech & App Stack
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Funding History
Jun 2026
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Funding: Seed through Series E. Amounts, valuations, and investors where available.
Investors
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