The Folklore
Empowering small brands to sell globally.
New York, United States · Founded 2021 · $5.1M raised
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2B
- Website
- thefolklore.com
- Total Funding
- $5.1M
- Last Round
- $3.4M SeedApr 2024
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
The Folklore is a B2B SaaS platform enabling small fashion, beauty, and lifestyle brands — primarily from Africa, LATAM, and Asia — to sell across global marketplaces and wholesale channels. Its tools handle dropship integration, multi-channel selling, global payments, discounted shipping labels, and AI-powered content creation. The platform helps emerging brands gain access to premium retailers like Nordstrom while reducing operational costs and complexity.
Summary
The Folklore is an E-Commerce company based in New York, United States, founded in 2021. It has raised $5.1M in total across 2 rounds, most recently a $3.4M Seed round in Apr 2024. Investors include Benchstrength, Techstars and Black Tech Nation Ventures.
Tech & App Stack
5 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
Apr 2024
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Funding: Pre-Seed through Seed. Amounts, valuations, and investors where available.
Investors
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