Vuori

Vuori is a premium performance apparel brand inspired by the active Coastal California lifestyle, founded in 2013 and headquartered in Encinitas, California. The company designs and markets athletic, athleisure, and lifestyle clothing for both men and women, integrating the aesthetics of fitness, surf, sport, and art into versatile everyday wear. Vuori's product philosophy centers on its 'Investment in Happiness' guarantee — premium quality with free returns — reflecting a values-based approach to business that extends to its team, community, and the natural environment. The brand has grown rapidly by differentiating from legacy activewear incumbents through superior fabric quality, fit, and comfort, and operates retail stores across the United States alongside direct-to-consumer e-commerce.