Teracent was a San Mateo, California-based display advertising technology company founded in 2006. The company's Intelligent Display Advertising platform used machine learning algorithms to dynamically assemble and optimize display ad creatives in real time, personalizing images, colors, text, and layout based on geographic location, website content, time of day, and past performance. Teracent served leading advertisers and agencies before being acquired by Google in December 2009 to power Google's Content Network and DoubleClick display advertising products.
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Mar 2007
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