Telly, Inc.

Telly is a Los Angeles-based consumer hardware startup that manufactures and distributes a dual-screen smart TV, offered free to consumers in the United States. The primary 55-inch 4K HDR display runs streaming, gaming, fitness, video calling, and music applications, while the always-on second Smart Screen displays non-intrusive, brand-sponsored content. Advertisers fund the cost of the television, allowing Telly to ship units at zero charge to consumers. The model inverts the traditional TV business: instead of consumers buying hardware and optionally subscribing to ad-free tiers, brands pay for sustained access to an engaged household audience. Telly began shipping in 2023, reported $22 million in annualized revenue in Q3 2025, and was founded by Ilya Pozin, co-founder of Pluto TV.