Style Genome
Home shopping just got more personal.
- Headquarters
- Seattle, Washington
- Employees
- 11–50
- Founded
- 2017
- Business Model
- B2B
- Website
- getspruceup.com
- Total Funding
- $4.6M
- Last Round
- $4.6M Seed
- Rounds
- 1
About
Style Genome (operating as Spruce Up, Inc.) is a Seattle-based e-commerce startup that uses its proprietary Style Genome AI and designer-trained machine learning to deliver a personalized boutique shopping experience for home decor. Customers complete a style quiz and receive curated, high-quality everyday luxury items matched to their unique preferences. The company was backed by Madrona, Two Sigma Ventures, and Female Founders Fund.
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