Splash

Splash is an event marketing platform powering in-person, virtual, and hybrid event programs for the world's leading B2B brands. Founded in 2012 in New York City, the platform enables marketing and sales teams to create branded event pages, manage registrations, and measure event ROI — all integrated with CRMs like Salesforce and Marketo. Splash is designed for repeatable, scalable event-led growth programs, helping companies cut event setup time by 85% and attribute pipeline directly to events. Used by enterprise customers including Okta, Expedia Group, and AppsFlyer, Splash was acquired by event management giant Cvent in September 2024.