Niantic
Niantic Labs
San Francisco, United States · Founded 2010 · $770.0M raised
- Headquarters
- San Francisco, California
- Employees
- 501–1000
- Founded
- 2010
- Business Model
- B2B2C
- Website
- nianticlabs.com
- Total Funding
- $770.0M
- Last Round
- $300.0M Series DNov 2021
- Rounds
- 5
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Niantic is a real-world augmented reality technology company building location-based games and a planet-scale AR platform that connects virtual experiences to the physical world. Founded in 2010 as a Google spinout, Niantic created Pokémon GO—the most popular AR app of all time—alongside Ingress, Monster Hunter Now, and Pikmin Bloom. The company's Visual Positioning System (VPS) provides centimeter-accurate location data at 635K+ real-world locations, powering next-generation AR hardware and developer experiences.
Summary
Niantic is an Artificial Intelligence company based in San Francisco, United States, founded in 2010. It has raised $770.0M in total across 5 rounds, most recently a $300.0M Series D round in Nov 2021. Investors include Coatue Management, IVP and Spark Capital.
Tech & App Stack
4 technologies & apps tracked
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Funding History
Nov 2021
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Funding: Series A through Series D. Amounts, valuations, and investors where available.
Investors

Coatue Management
1 round
IVP
1 round

Spark Capital
1 round
You & Mr Jones
2 rounds
aXiomatic Gaming
1 round
Battery Ventures
1 round
Causeway Media Partners
1 round
CRV (Charles River)
1 round
Samsung Venture Investment Corporation
1 round
Founders Fund
1 round

Meritech Capital Partners
1 round
Javelin Venture Partners
1 round
NetEase
1 round
Alsop Louie Partners
1 round
Cyan Banister
1 round
Scott Banister
1 round
Lucas Nealan
1 round
1 round
Nintendo
1 round
The Pokemon Company
1 round
Acquisitions
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