Se'Indonesia

Se'Indonesia is an Indonesian quick-service restaurant brand specializing in affordable smoked beef and chicken rice bowls (se'i sapi and se'i ayam), targeting Indonesia's mass market. The company uses a centralized factory production model where roughly 90% of meal preparation—including a slow-smoking process—occurs at central kitchens before distribution to outlets, enabling consistent quality, sub-30-second service times, and mass-market pricing around Rp 25,000 per bowl. Founded in late 2022, the brand has grown to 240+ delivery and takeaway outlets and 27 dine-in restaurants across Indonesia, having served over 50 million portions as of 2026.