Giving plastic trash new life
Novoloop (formerly BioCellection) is a sustainable materials company that transforms hard-to-recycle plastic waste — primarily polyethylene — into high-performance thermoplastic polyurethane (TPU) used in footwear, automotive components, and sporting goods. Founded in 2015 in Menlo Park, California by Miranda Wang and Jeanny Yao, the company has developed a proprietary chemical upcycling process that produces virgin-quality materials at competitive pricing. Its flagship product, Oistre TPU, debuted in On's Cloudprime running shoe in 2022. Novoloop holds over 50 granted and pending patents across 18 regions and was named one of TIME's World's Top Greentech Companies in 2025.
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Create Free AccountJun 2025
May 2022
Nov 2021
Jun 2021
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Create Free AccountScale-up established in 2024
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