MaxPoint

MaxPoint Interactive was a marketing technology company that connected brands and retailers with consumers by bridging online browsing and in-store buying behavior through targeted digital advertising. The company offered display advertising, digital marketing, email marketing, and print marketing services primarily to consumer packaged goods, financial services, healthcare, and retail clients, enabling advertisers to increase in-store sales through geographically targeted online campaigns. Founded in 2006 and headquartered in Morrisville, North Carolina, MaxPoint was acquired by Valassis Communications in October 2017 for approximately $95 million.