Lasso

Lasso is an affiliate marketing software platform built for content creators, bloggers, and website owners. The platform enables users to create, manage, and optimize affiliate product links through customizable displays and tracking dashboards. Key features include broken and out-of-stock Amazon link detection, automatic link localization for international audiences, a private brand deals marketplace for higher commissions, and click tracking analytics. Lasso integrates with WordPress and other content platforms. The company was founded by Andrew Fiebert and Matt Giovanisci, who are veteran affiliate marketers that have been running online businesses since 2012.