Lasso

Squeeze more revenue from your links

United States · $6.6M raised

Employees
1–10
Business Model
SaaS
Total Funding
$6.6M
Last Round
$6.6M Venture RoundJun 2024
Rounds
1

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

About

Lasso is an affiliate marketing software platform built for content creators, bloggers, and website owners. The platform enables users to create, manage, and optimize affiliate product links through customizable displays and tracking dashboards. Key features include broken and out-of-stock Amazon link detection, automatic link localization for international audiences, a private brand deals marketplace for higher commissions, and click tracking analytics. Lasso integrates with WordPress and other content platforms. The company was founded by Andrew Fiebert and Matt Giovanisci, who are veteran affiliate marketers that have been running online businesses since 2012.

Summary

Lasso is an Adtech company based in United States. It has raised $6.6M in total across 1 round, most recently a $6.6M Venture Round in Jun 2024. Investors include Rhapsody Venture Partners.

Tech & App Stack

9 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

Venture RoundVenture RoundJun 2024
$6.6M

Investors

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