
Books for the Snapchat generation
Hooked, developed by Telepathic Inc., is a mobile app where users read and write short fiction told in text message format between fictional characters. Launched in September 2015, the freemium app grew to over 40 million active users by 2019, primarily teens and young adults. The platform expanded into podcasts and video with Hooked TV, a streaming platform launched in 2021.
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