Formative

The only AI-first platform for instruction, assessment, and real-time insights

Los Angeles, United States · Founded 2013 · $76.6M raised

Employees
51–200
Founded
2013
Business Model
B2B
Total Funding
$76.6M
Last Round
$70.0M Series AJun 2021
Rounds
2

About

Formative is an AI-powered instructional and assessment platform built for K-12 educators. Founded in 2013 by Craig Jones and Kevin McFarland at UCLA, it enables teachers to create interactive lessons, assign real-time assessments, and monitor student responses instantly on a single platform. The platform supports 25M+ students across 90%+ of U.S. school districts, offering features such as Luna AI-enabled content creation, auto-grading, standards alignment, and real-time analytics. Formative integrates with Google Classroom, Clever, ClassLink, and other major LMS/SIS platforms. It complies with FERPA and COPPA privacy standards. Formative was acquired by Newsela in June 2023.

Summary

Formative is a SaaS company based in Los Angeles, United States, founded in 2013. It has raised $76.6M in total across 2 rounds, most recently a $70.0M Series A round in Jun 2021. Investors include Summit Partners, Fika Ventures and MaC Venture Capital.

Tech & App Stack

33 technologies & apps tracked

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Funding History

Series ASeries AJun 2021
$70.0M

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Investors

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