- Headquarters
- Los Angeles, California
- Employees
- 51–200
- Founded
- 2013
- Business Model
- B2B
- Website
- formative.com
- Total Funding
- $76.6M
- Last Round
- $70.0M Series AJun 2021
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Formative is an AI-powered instructional and assessment platform built for K-12 educators. Founded in 2013 by Craig Jones and Kevin McFarland at UCLA, it enables teachers to create interactive lessons, assign real-time assessments, and monitor student responses instantly on a single platform. The platform supports 25M+ students across 90%+ of U.S. school districts, offering features such as Luna AI-enabled content creation, auto-grading, standards alignment, and real-time analytics. Formative integrates with Google Classroom, Clever, ClassLink, and other major LMS/SIS platforms. It complies with FERPA and COPPA privacy standards. Formative was acquired by Newsela in June 2023.
Summary
Formative is a SaaS company based in Los Angeles, United States, founded in 2013. It has raised $76.6M in total across 2 rounds, most recently a $70.0M Series A round in Jun 2021. Investors include Summit Partners, Fika Ventures and MaC Venture Capital.
Tech & App Stack
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Funding History
Jun 2021
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Funding: Venture Round through Series A. Amounts, valuations, and investors where available.
Investors
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