Firefly

Firefly is a data-first mobility advertising network that operates GPS-enabled digital tops, static taxi tops, and car wraps on rideshare and taxi vehicles across major North American cities. The platform enables brands to deliver geo-targeted, dynamically served advertising content with real-time optimization based on triggers like weather, location, time of day, and sports scores. Firefly's network covers cities including New York, Chicago, Los Angeles, San Francisco, Las Vegas, Dallas, and Toronto, and offers in-car Taxi TV screens, LED trucks, experiential marketing, and holographic activations. Advertisers can measure campaign effectiveness through foot traffic, brand recall, and web/app conversion attribution.