XINCHAO

Xinchao Media Group Co., Ltd. (新潮传媒) is China's leading digital out-of-home (DOOH) elevator advertising company, founded in 2014 and headquartered in Chengdu, Sichuan. The company operates a network of smart elevator screens across more than 200 cities in China, covering approximately 700,000 elevator screens and reaching an estimated 180-200 million middle-class urban households daily. Xinchao's core platform combines in-elevator LED smart screens, digital poster frames, and programmatic ad delivery targeting residential communities. With over 23,000 advertisers and a peak valuation exceeding $2 billion, Xinchao was recognized as a Hurun Global Unicorn in 2019 and ranked among China's top 500 private enterprises. In 2025, Focus Media Group announced a $1.1 billion acquisition of Xinchao, which, if completed, would consolidate China's two largest elevator advertising networks under one entity and faces Chinese antitrust review.