Down

DOWN is a location-based social networking and casual dating application with over 17 million users. Founded in 2012 by Colin Hodge, the app allows users to honestly signal whether they want to date someone or pursue a casual hookup by swiping up or down. The company was acquired by Paktor in 2016 and later reacquired by founder Colin Hodge and first product designer Nadav Mills in 2018. DOWN positions itself as the most honest dating app, targeting open-minded Gen Z singles and differentiating through explicit intent-setting rather than ambiguous swiping.