- Headquarters
- New York, New York
- Employees
- 501–1000
- Founded
- 1996
- Business Model
- B2B
- Website
- doubleclick.net
- Total Funding
- $42.0M
- Last Round
- $40.0M Venture RoundJun 1997
- Rounds
- 2
- Acquisition Date
- Apr 2007
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
DoubleClick was a New York-based digital advertising technology company founded in 1995 that pioneered ad serving and management for online publishers, advertisers, and agencies. The company's DART (Dynamic Advertising Reporting and Targeting) platform became the industry standard for ad serving and measurement. Google acquired DoubleClick in March 2008 for approximately $3.1 billion; the technology was rebranded as Google Marketing Platform in 2018.
Summary
DoubleClick is an Adtech company based in New York, United States, founded in 1996. It has raised $42.0M in total across 2 rounds, most recently a $40.0M Venture Round in Jun 1997. Investors include Google, Venrock and Canaan Partners.
Tech & App Stack
1 technology or app tracked
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Funding & Exit History
Apr 2007
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Funding: Venture Round. Amounts, valuations, and investors where available.
Investors
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