DoubleClick

formerly Double ClickAcquired

Internet advertising technology — powering the modern ad-supported web

New York, United States · Founded 1996 · $42.0M raised

Headquarters
New York, New York
Employees
501–1000
Founded
1996
Business Model
B2B
Total Funding
$42.0M
Last Round
$2.0M SeedJun 1997
Rounds
2

About

DoubleClick was a New York-based digital advertising technology company founded in 1995 that pioneered ad serving and management for online publishers, advertisers, and agencies. The company's DART (Dynamic Advertising Reporting and Targeting) platform became the industry standard for ad serving and measurement. Google acquired DoubleClick in March 2008 for approximately $3.1 billion; the technology was rebranded as Google Marketing Platform in 2018.

Summary

DoubleClick is an Adtech company based in New York, United States, founded in 1996. It has raised $42.0M in total across 2 rounds, most recently a $2.0M Seed round in Jun 1997. Investors include Bozell, Jacobs, Kenyon & Eckhardt, Google and Venrock.

Tech & App Stack

1 technologies & apps tracked

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Funding History

AcquisitionApr 2007
$3.1B

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Investors

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