- Headquarters
- New York, New York
- Employees
- 501–1000
- Founded
- 1996
- Business Model
- B2B
- Website
- doubleclick.net
- Total Funding
- $42.0M
- Last Round
- $2.0M SeedJun 1997
- Rounds
- 2
- Acquisition Date
- Apr 2007
About
DoubleClick was a New York-based digital advertising technology company founded in 1995 that pioneered ad serving and management for online publishers, advertisers, and agencies. The company's DART (Dynamic Advertising Reporting and Targeting) platform became the industry standard for ad serving and measurement. Google acquired DoubleClick in March 2008 for approximately $3.1 billion; the technology was rebranded as Google Marketing Platform in 2018.
Summary
DoubleClick is an Adtech company based in New York, United States, founded in 1996. It has raised $42.0M in total across 2 rounds, most recently a $2.0M Seed round in Jun 1997. Investors include Bozell, Jacobs, Kenyon & Eckhardt, Google and Venrock.
Tech & App Stack
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Funding History
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Apr 2007
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Investors
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