DIRT
New York, United States · Founded 2020
- Headquarters
- New York, New York
- Employees
- 1–10
- Founded
- 2020
- Business Model
- B2B
- Website
- thedirt.com
About
DIRT Research Technologies is a consumer intelligence company founded in 2020 in New York that uses sensor-based neuroscience to identify attention-demanding content and predict audience behavior. The platform collects physiological data from live audiences, analyzes it using AI, and delivers actionable insights to help brands, game developers, and media companies develop highly customized content that forges meaningful connections. DIRT's clients include Zynga and multiple Fortune 100 companies in gaming, media, entertainment, and e-commerce, and the company closed a $2M pre-seed round in 2024 led by Mark Cuban.
Summary
DIRT is an Artificial Intelligence company based in New York, United States, founded in 2020.
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