Coolmate

Coolmate is a Vietnamese direct-to-consumer (D2C) men's apparel brand that designs, manufactures, and sells high-quality everyday clothing — including t-shirts, polo shirts, shorts, and underwear — directly to customers online without intermediaries. Founded in 2019 by Nhu Pham, Hiep Nguyen, and Xuan Lan Nguyen Hoai, Coolmate built a technology-enabled local supply chain to deliver consistent quality at accessible price points, targeting Vietnamese men who prioritize convenience and value over fast fashion trends. The company operates primarily through its own e-commerce platform and has experienced rapid growth, raising a $6M Series B in October 2024 led by Vertex Ventures and a Series C in November 2025. Coolmate represents a broader shift in Vietnam's consumer market toward homegrown D2C brands with vertically integrated operations.