Authentic Brands Group

A leading sports, media, entertainment and lifestyle platform

New York, United States · Founded 2010 · $1.4B raised

Brand Licensing
Entertainment
Fashion
Headquarters
New York, New York
Employees
501–1000
Founded
2010
Business Model
B2C
Total Funding
$1.4B
Last Round
$500.0M Growth EquityJun 2023
Rounds
3

About

Authentic Brands Group (Authentic) is a brand development, marketing, and entertainment company that owns and licenses a global portfolio of consumer brands. Founded by Jamie Salter in 2010 and headquartered in New York City, it operates an asset-light model: it acquires intellectual property and licenses brand rights to operating partners rather than running stores or manufacturing. Its portfolio spans lifestyle, sports, and entertainment names such as Reebok, Forever 21, Brooks Brothers, Sports Illustrated, Nautica, Juicy Couture, and the estates of Marilyn Monroe and Elvis Presley. Authentic's brands generate over $29 billion in global annual retail sales across 150 countries.

Summary

Authentic Brands Group is a Brand Licensing company based in New York, United States, founded in 2010. It has raised $1.4B in total across 3 rounds, most recently a $500.0M Growth Equity round in Jun 2023. Investors include General Atlantic, CVC Capital Partners and HPS Investment Partners.

Tech & App Stack

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Funding History

Growth EquityGrowth EquityJun 2023
$500.0M

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Investors

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