BlueCava was an Irvine, California-based adtech company that developed cross-screen device identification, audience targeting, and measurement products. Its proprietary technology identified and linked consumer devices — desktop, laptop, and mobile — enabling brands, advertisers, and data companies to deliver reach, targeting, and campaign measurement across screens. The company merged with Qualia in January 2016, combining intent-to-purchase data with device mapping and an ad serving platform.
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