Advertising.com
AcquiredEmpowering digital success through innovation in search, engagement, and programmatic solutions.
Baltimore, United States · Founded 1998 · $66.0M raised
- Headquarters
- Baltimore, Maryland
- Employees
- 11–50
- Founded
- 1998
- Business Model
- B2B
- Website
- advertising.com
- Total Funding
- $66.0M
- Last Round
- $57.0M Series BAug 2000
- Rounds
- 2
- Acquisition Date
- Jun 2007
About
Founded in 1998 by Scott and John Ferber in Baltimore, Maryland, Advertising.com was one of the first and largest third-party online advertising networks. Acquired by AOL in 2004 for $435 million, it became the cornerstone of AOL's Platform A advertising division, later passing through Verizon and Yahoo. The brand has been relaunched as an independent company offering programmatic advertising solutions — including demand-side platforms, supply-side platforms, engagement platforms, and syndicated search — to publishers, media owners, and brands.
Summary
Advertising.com is a company based in Baltimore, United States, founded in 1998. It has raised $66.0M in total across 2 rounds, most recently a $57.0M Series B round in Aug 2000. Investors include AOL, Blue Chip Venture and Yahoo.
Tech & App Stack
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Funding History
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Jun 2007
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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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