Advertising.com
AcquiredEmpowering digital success through innovation in search, engagement, and programmatic solutions.
Baltimore, United States · Founded 1998 · $66.0M raised
- Headquarters
- Baltimore, Maryland
- Employees
- 11–50
- Founded
- 1998
- Business Model
- B2B
- Website
- advertising.com
- Total Funding
- $66.0M
- Last Round
- $57.0M Series BAug 2000
- Rounds
- 2
- Acquisition Date
- Jun 2007
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Founded in 1998 by Scott and John Ferber in Baltimore, Maryland, Advertising.com was one of the first and largest third-party online advertising networks. Acquired by AOL in 2004 for $435 million, it became the cornerstone of AOL's Platform A advertising division, later passing through Verizon and Yahoo. The brand has been relaunched as an independent company offering programmatic advertising solutions — including demand-side platforms, supply-side platforms, engagement platforms, and syndicated search — to publishers, media owners, and brands.
Summary
Advertising.com is an Adtech company based in Baltimore, United States, founded in 1998. It has raised $66.0M in total across 2 rounds, most recently a $57.0M Series B round in Aug 2000. Investors include AOL, Blue Chip Venture and Yahoo.
Tech & App Stack
4 technologies & apps tracked
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Funding & Exit History
Jun 2007
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Funding: Series A through Series B. Amounts, valuations, and investors where available.
Investors
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