Advertising.com
Acquired
Empowering digital success through innovation in search, engagement, and programmatic solutions.
- Headquarters
- Baltimore, Maryland
- Employees
- 11–50
- Founded
- 1998
- Business Model
- B2B
- Website
- advertising.com
About
Founded in 1998 by Scott and John Ferber in Baltimore, Maryland, Advertising.com was one of the first and largest third-party online advertising networks. Acquired by AOL in 2004 for $435 million, it became the cornerstone of AOL's Platform A advertising division, later passing through Verizon and Yahoo. The brand has been relaunched as an independent company offering programmatic advertising solutions — including demand-side platforms, supply-side platforms, engagement platforms, and syndicated search — to publishers, media owners, and brands.