Adaptly

Adaptly was a New York-based digital media services company that helped brands manage and optimize paid social advertising across multiple social networks including Facebook, Instagram, Twitter, and Snapchat. Founded in 2010 by Nikhil Sethi and Garrett Ullom, the company developed self-serve technology for social ad buying and was a Facebook Marketing Partner. Adaptly was acquired by Accenture in December 2018 to bolster Accenture Interactive's programmatic services offering.