JamJar Investments

Venture Capital

JamJar Investments is an early-stage VC firm investing in European consumer brands, set up by the founders of innocent. Focuses on tech-enabled and non-tech consumer goods with high growth potential.

London, United Kingdom · 7+ investments

Early Stage
Seed
Pre-Seed
FMCG
Headquarters
London, United Kingdom
Total Investments
7
Last Investment
Mar 2026
Geographic Focus
Europe, United Kingdom

Investment Thesis

Invests in early-stage European consumer brands with complementary teams, loved products, and £250m+ exit potential. Targets companies based in Europe raising £0.5m-£5m.

JamJar Investments is a Venture Capital firm based in London, United Kingdom. It has made 7 investments in FMCG.

Investment History

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