JamJar Investments
JamJar Investments is an early-stage VC firm investing in European consumer brands, set up by the founders of innocent. Focuses on tech-enabled and non-tech consumer goods with high growth potential.
London, United Kingdom · 11+ investments · 9 portfolio companies
- Headquarters
- London, United Kingdom
- Website
- jamjarinvestments.com
- Portfolio Companies
- 9
- Total Investments
- 11
- Last Investment
- Mar 2026
- Geographic Focus
- Europe, United Kingdom
Investment Thesis
JamJar Investments is a Venture Capital firm based in London, United Kingdom. It has made 11 investments, including Heist Studios, Smol and ByMiles. Focus areas include FMCG.
Portfolio9
Co-investors24
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24 co-investors across 27 shared portfolio companies — who they back alongside, and how often they lead.
Venture Capital ×20 · Accelerator ×1 · Corporate VC ×1 · 27 shared rounds
Investment History
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