ATU Partners

Venture Capital

Private equity firm specializing in lifestyle and tech investments targeting millennials and Gen Z in sectors like e-sports, media, fashion, beauty, and food.

Seoul, South Korea · 3+ investments · 30 portfolio companies

Beauty
Entertainment
Fashion
Food & Beverage
Lifestyle
Media
e-Sports
Headquarters
Seoul, South Korea
Founded
2019
Portfolio Companies
30
Total Investments
3
Last Investment
May 2025
Geographic Focus
South Korea, Asia

Investment Thesis

Maximizes shareholder returns through differentiated deal sources, synergies, and global network in lifestyle sectors.

ATU Partners is a Venture Capital firm based in Seoul, South Korea. It has made 3 investments in Beauty and Entertainment, including Battlefy, Dunamu and Perfitt.

Portfolio30

Co-investors22

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22 co-investors across 23 shared portfolio companies — who they back alongside, and how often they lead.

Venture Capital ×20 · Bank ×1 · Corporate VC ×1 · 3 shared rounds

Investment History

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