Zaius

Zaius was a B2C CRM and customer data platform that unified customer data from every channel and device, resolving identities to build comprehensive customer profiles. The platform enabled marketers to create and manage segments based on behavior, preferences, and attributes, then activate those segments in real-time across email, web, mobile, and push channels. Zaius offered one-click integrations with CRM, commerce, and email platforms, and used AI-powered predictive analytics to identify customers based on propensity to buy or churn. Founded in 2012 in Boston, the company raised $50.8M before being acquired by Optimizely in March 2021, where it became the Optimizely Data Platform (ODP).