Zaius

Acquired

The CRM built for B2C marketers.

Boston, United States · Founded 2012 · $50.8M raised

Employees
51–200
Founded
2012
Business Model
B2B
Website
zaius.com
Total Funding
$50.8M
Last Round
$30.0M Series BApr 2018
Rounds
3

About

Zaius was a B2C CRM and customer data platform that unified customer data from every channel and device, resolving identities to build comprehensive customer profiles. The platform enabled marketers to create and manage segments based on behavior, preferences, and attributes, then activate those segments in real-time across email, web, mobile, and push channels. Zaius offered one-click integrations with CRM, commerce, and email platforms, and used AI-powered predictive analytics to identify customers based on propensity to buy or churn. Founded in 2012 in Boston, the company raised $50.8M before being acquired by Optimizely in March 2021, where it became the Optimizely Data Platform (ODP).

Summary

Zaius is an Artificial Intelligence company based in Boston, United States, founded in 2012. It has raised $50.8M in total across 3 rounds, most recently a $30.0M Series B round in Apr 2018.

Tech & App Stack

6 technologies & apps tracked

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Funding History

Series BSeries BApr 2018
$30.0M

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