Y.at

Y.at, operated by Yat Labs, is a platform that lets users own a unique string of emojis as their universal internet identity. A Yat functions simultaneously as a personalized URL (e.g., y.at/🌊🔱🌴), a payment address for cryptocurrency wallets, and a unified identity layer across apps and services. The platform enables self-sovereign digital identity using emojis — allowing individuals to replace complex usernames and wallet addresses with a memorable, visual identifier they fully own. Y.at generated over $20 million in sales shortly after its public launch. Co-founded by Naveen Jain, the company is headquartered in Nashville, Tennessee and has attracted backing from investors including Breyer Capital. Y.at bridges the consumer-facing world of digital identities with crypto and Web3 infrastructure, offering both a direct-to-consumer product and integrations with blockchain payment systems.