Wise Assistant

Originally founded in 2023 as Wise Assistant, the company — now rebranded as Relish — is a San Francisco-based creator-led commerce platform that connects CPG brands, restaurants, and retailers with trusted local content creators to drive real-world foot traffic, first-time orders, and in-store sales. After participating in the Techstars accelerator, Relish developed a fully managed service that handles creator sourcing, vetting, campaign activation, and performance reporting end-to-end. The platform provides brands with clear visibility into which creators and campaigns drive measurable outcomes, eliminating guesswork and enabling hyper-local campaigns at scale without adding to internal team workloads.