Voxpopme

Voxpopme is an enterprise consumer intelligence platform founded in 2013 in Birmingham, England. The platform enables insights teams to collect, centralize, and analyze qualitative research data through video surveys, live interviews, AI-powered analysis, and a new AI research agent called Voxpopme Compass. Designed for brands and market research teams, Voxpopme turns customer voices and video-based conversations into strategic evidence — surfacing themes, sentiment, and emotional nuance that traditional surveys miss. AI runs throughout the platform, transcribing conversations, detecting themes, generating summaries and reports, and conducting voice-led interviews with smart follow-up questions. All AI features operate within a secure Microsoft Azure environment. The platform is available globally across 27 countries and supports studies in local languages via global panels, custom audiences, or client-supplied lists. Teams use Voxpopme to validate strategic direction, test messaging and creative, understand brand perception, and build stakeholder alignment through branded showreels and video-backed narratives.