Volition Beauty

Founded in 2016 by Patricia Santos and Brandy Hoffman, Volition Beauty is a pioneering clean beauty platform that inverts the traditional beauty industry model by empowering community members and creators to co-develop products. Rather than relying on top-down decision-making from select executives, Volition crowdsources product ideas from a diverse community of beauty enthusiasts and entrepreneurs, then brings the best concepts to market. All formulas are certified vegan and cruelty-free, made with safe, high-quality ingredients that meet stringent EU regulatory guidelines. The company operates as a creator economy beauty brand, turning product ideas into bestsellers at retail partners including Sephora.