Vital Plan
Vital Plan Store | Herbal & Natural Supplements
Raleigh, United States · Founded 2008 · $45.9M raised
- Headquarters
- Raleigh, North Carolina
- Employees
- 11–50
- Founded
- 2008
- Business Model
- B2C
- Website
- vitalplan.com
- Total Funding
- $45.9M
- Last Round
- $24.7M Series BMar 2023
- Rounds
- 4
About
Vital Plan is a B Corporation-certified herbal supplement company co-founded in 2008 by Dr. Bill Rawls, a physician who turned to herbal therapies after conventional medicine failed to address his own chronic health struggles. The company formulates science-backed herbal blends targeting the root causes of cellular dysfunction, with a focus on immune support, energy, and systemic wellness. Vital Plan sells direct-to-consumer via its website and is headquartered in Raleigh, North Carolina, offering education-driven content alongside its therapeutically-dosed supplement products.
Summary
Vital Plan is a Healthcare company based in Raleigh, United States, founded in 2008. It has raised $45.9M in total across 4 rounds, most recently a $24.7M Series B round in Mar 2023. Investors include Transformation Capital, First Round Capital and Threshold Ventures.
Tech & App Stack
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Funding History
Mar 2023
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Pre-Seed through Series B — per-round amounts, valuations, and who invested in each round.
Investors
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