- Headquarters
- Cleveland, Ohio
- Employees
- 51–200
- Founded
- 2014
- Business Model
- B2B
- Website
- upright.us
- Total Funding
- $31.0M
- Last Round
- $20.0M Series BNov 2021
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 3 investors for this company. The full record is or through the API.
About
Upright (formerly known as Fund That Flip) is a real estate fintech company founded in 2014 in Cleveland, Ohio by Matt Rodak. The platform serves two customer segments: real estate investors seeking financing for residential rehab, new construction, and portfolio projects; and accredited investors looking for passive exposure to real estate-backed debt. On the lending side, Upright offers hard money bridge loans and DSCR rental loans, having originated over $2 billion in funded deals across 35 states. On the investing side, the platform provides Individual Project Notes ($5,000 minimum), Pre-Fund products, a Horizon Residential Income Fund REIT, and a Blueprint Fund targeting new construction mortgage loans, with returns ranging from 10% to 14%. The company rebranded from Fund That Flip to Upright in 2023 to reflect its expanded platform beyond fix-and-flip lending. Upright was acquired by Colchis Capital Management in 2025.
Summary
It lists 51–200 employees. It has raised $31.0M in total across 2 rounds, most recently a $20.0M Series B round in Nov 2021. Investors include GPO Fund, Edison Partners (US) and (ERA) Entrepreneurs Roundtable Accelerator.
Tech & App Stack
6 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Nov 2021
Sign up to see all 2 events
Funding: Series A through Series B. Amounts, valuations, and investors where available.
Investors
Similar Companies
Opendoor provides homeowners with online cash offers and flexible closings, while enabling buyers...
Better instantly and reliably saves failed online payments, turning declines into guaranteed reve...
Citi is a leading global bank for institutions with cross-border needs, a global provider in weal...
Global fintech company operating Alipay and providing digital payment, wealth management, insuran...
Appears in
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/upright"><img src="https://indexed.vc/api/badge/company/upright" alt="Upright on Indexed.vc" width="260" height="76" /></a>