Upright

Upright (formerly known as Fund That Flip) is a real estate fintech company founded in 2014 in Cleveland, Ohio by Matt Rodak. The platform serves two customer segments: real estate investors seeking financing for residential rehab, new construction, and portfolio projects; and accredited investors looking for passive exposure to real estate-backed debt. On the lending side, Upright offers hard money bridge loans and DSCR rental loans, having originated over $2 billion in funded deals across 35 states. On the investing side, the platform provides Individual Project Notes ($5,000 minimum), Pre-Fund products, a Horizon Residential Income Fund REIT, and a Blueprint Fund targeting new construction mortgage loans, with returns ranging from 10% to 14%. The company rebranded from Fund That Flip to Upright in 2023 to reflect its expanded platform beyond fix-and-flip lending. Upright was acquired by Colchis Capital Management in 2025.