When was true[X] media founded?

true[X] media was founded in 2007.

Where is true[X] media headquartered?

true[X] media is headquartered in Los Angeles, California, United States.

What industry is true[X] media in?

true[X] media operates in Adtech, Connected TV, Media.

How many employees does true[X] media have?

true[X] media has 51-200 employees.

true[X] media

Q: Who are true[X] media's investors?

true[X] media's investors include 21st Century Fox, Pinnacle Ventures, Redpoint Ventures.

Acquired

Guaranteed Attention. Proven Impact.

Los Angeles, United States · Founded 2007

Adtech

Connected TV

Media

Headquarters: Los Angeles, California
Employees: 51–200
Founded: 2007
Business Model: B2B

Website: truex.com
Last Round: Series DMay 2014
Rounds: 3

About

true[X] pioneered the engagement-based ad model, building the definitive engagement advertising system around its core product true[ATTENTION]. The platform delivers effective advertising for on-demand and interactive media, believing ads should be enabling rather than interruptive. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers, and the best return for brand advertisers — creating what it calls the commercial break for interactive media. Originally founded in 2007, the company is now part of Infillion.

Summary

true[X] media is an Adtech company based in Los Angeles, United States, founded in 2007. Its most recent funding was a Series D round in May 2014. Investors include 21st Century Fox, Pinnacle Ventures and Redpoint Ventures.