- Headquarters
- Los Angeles, California
- Employees
- 51–200
- Founded
- 2007
- Business Model
- B2B
- Website
- truex.com
- Last Round
- Series DMay 2014
- Rounds
- 3
- Acquired by
- 21st Century FoxDec 2014
About
true[X] pioneered the engagement-based ad model, building the definitive engagement advertising system around its core product true[ATTENTION]. The platform delivers effective advertising for on-demand and interactive media, believing ads should be enabling rather than interruptive. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers, and the best return for brand advertisers — creating what it calls the commercial break for interactive media. Originally founded in 2007, the company is now part of Infillion.
Summary
true[X] media is an Adtech company based in Los Angeles, United States, founded in 2007. Its most recent funding was a Series D round in May 2014. Investors include 21st Century Fox, Pinnacle Ventures and Redpoint Ventures.
Tech & App Stack
5 technologies & apps tracked
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Funding History
Dec 2014
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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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