Trackter Systems

Trackter Systems is a fresh produce supply chain platform that connects growers, buyers, shippers, and logistics partners on a single marketplace. Founded by two entrepreneurs from Newnan, Georgia, the system automates communications between supply chain stakeholders — reducing phone calls, emails, and repetitive data entry — while providing real-time location tracking and documentation management from farm to retailer. The platform incorporates machine learning for predictive produce pricing and harvest yield forecasting, enabling buyers to make forward purchasing decisions. Revenue is generated through a transaction fee model on marketplace activity.