Swsh

Swsh is a New York-based fan engagement platform that turns live-event content chaos into a powerful, owned asset for brands, teams, and artists. Fans can find photos of themselves instantly using AI photo discovery, upload in bulk, and connect with other event-goers through community chat threads — all in a branded shared album. On the brand side, Swsh delivers a UGC content engine that generates short-form viral videos from fan uploads, AI-powered media hub tools for sorting and tagging bulk content, viral spike detection analytics, sponsor autotagging to detect and upsell sponsor UGC, and CRM integrations that let brands own their fan data directly. The platform runs on web, iOS, and Android with no download required. Founded in 2022, Swsh has raised M in seed funding.