Subtle

Subtle is a Silicon Valley-based consumer hardware and AI startup that debuted at CES 2026 with its flagship product, the Voicebuds — a pair of earbuds designed to record and transcribe voice with exceptional accuracy even in extremely noisy environments. Using proprietary machine learning algorithms for audio isolation, Voicebuds can capture audio as quietly as a whisper, making them particularly powerful for voice dictation, transcription, and AI assistant use cases. Subtle's Voicebuds were named among Engadget's Best of CES 2026 picks and recognized by PCMag as one of the top startups at the show. The product is available for preorder at $199, with shipments slated for spring 2026, followed by a $17-per-month subscription after the first year of service. Subtle targets productivity-focused consumers who want seamless, noise-resistant voice capture in professional and everyday settings.