Sparkplug
The #1 Incentive Management Platform for Retail Teams
San Francisco, United States · $10.5M raised
- Headquarters
- San Francisco
- Business Model
- B2B
- Website
- sparkplug.app
- Total Funding
- $10.5M
- Last Round
- $8.0M Series ANov 2022
- Rounds
- 2
About
SparkPlug is built by a San Francisco-based team of entrepreneurs, behavioral economists, data scientists, and retail veterans who believe frontline employees closest to the customer deserve better tools. The platform automates sales incentives and vendor-sponsored rewards for retail and restaurant workers, drawing on behavioral science and real retail experience to build incentive programs designed to work on the sales floor, not just in a boardroom.
Summary
Sparkplug is a SaaS company based in San Francisco, United States. It has raised $10.5M in total across 2 rounds, most recently a $8.0M Series A round in Nov 2022. Investors include Lightbank, TenOneTen Ventures and Jason Calacanis.
Tech & App Stack
3 technologies & apps tracked
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Funding History
Nov 2022
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Seed through Series A — per-round amounts, valuations, and who invested in each round.
Investors
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