Snowplow
Customer Context Layer
London, United Kingdom · Founded 2019 · $54.9M raised
- Headquarters
- London
- Employees
- 51–200
- Founded
- 2019
- Business Model
- B2B
- Website
- snowplow.io
- Total Funding
- $54.9M
- Last Round
- $40.0M Series BJun 2022
- Rounds
- 3
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds and 3 investors for this company. The full record is or through the API.
About
Snowplow provides customer context infrastructure that turns raw behavioral data into real-time context for AI agents and advanced analytics. Data teams use it to collect and process event-level data and deliver it to warehouses, lakes, or streams without building the underlying infrastructure. Product and engineering teams use Snowplow for agentic AI, personalization, and fraud detection, with validated behavioral context delivered directly into applications.
Summary
Snowplow is a Data & Analytics company based in London, United Kingdom, founded in 2019. It has raised $54.9M in total across 3 rounds, most recently a $40.0M Series B round in Jun 2022. Investors include MMC Ventures, Atlantic Bridge and New Enterprise Associates.
Tech & App Stack
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Funding History
Jun 2022
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Funding: Series A through Series B. Amounts, valuations, and investors where available.
Investors
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