Smitten

The Dating App That's Actually Fun

Reykjavik, Iceland · Founded 2020

Headquarters
Reykjavik
Employees
11–50
Founded
2020
Business Model
B2C
Last Round
Series ASep 2022
Rounds
2

About

Smitten is an Iceland-based Gen Z dating app that replaces traditional swiping with personality-driven games, quizzes, and conversation starters. Founded in Reykjavik in 2020, Smitten became Iceland's #1 dating app before expanding to Denmark, Sweden, and Norway. The app features mechanics like 'Guessary' — a Yes/No game where users guess how a match answered personal questions — and DUO double dates. Smitten raised $10M in Series A funding led by Makers Fund and Possible Ventures in 2022.

Summary

Smitten is a Social Media company based in Reykjavik, Iceland, founded in 2020. Its most recent funding was a Series A round in Sep 2022. Investors include Makers Fund, byFounders and Possible Ventures.

Tech & App Stack

7 technologies & apps tracked

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Funding History

Series ASeries ASep 2022

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Funding: Seed through Series A. Amounts, valuations, and investors where available.

Investors

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