The Dating App That's Actually Fun
Smitten is an Iceland-based Gen Z dating app that replaces traditional swiping with personality-driven games, quizzes, and conversation starters. Founded in Reykjavik in 2020, Smitten became Iceland's #1 dating app before expanding to Denmark, Sweden, and Norway. The app features mechanics like 'Guessary' — a Yes/No game where users guess how a match answered personal questions — and DUO double dates. Smitten raised $10M in Series A funding led by Makers Fund and Possible Ventures in 2022.
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Jun 2021
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