Rupeek

Rupeek is India's leading asset-backed digital lending fintech platform, founded in 2015 by Sumit Maniyar. The company offers gold-backed loans to consumers across 60+ cities in India, providing doorstep gold loan services with low interest rates starting at 9.48% per annum. Rupeek's model connects borrowers to partner bank branches for secure gold storage and fast loan disbursal. The platform uses proprietary credit evaluation technology and high-precision risk tools to revolutionize gold mortgage solutions, offering hassle-free online repayments, part and full gold release, and 100% insurance coverage on pledged gold. Rupeek serves over 500,000 customers and has expanded into gold-backed credit cards and personal loans, driven by its mission to make credit accessible to Indians in a fair and convenient way.