Rooster
AcquiredA literary studio that innovates in digital publishing
San Francisco, United States · Founded 2011 · $2.4M raised
- Headquarters
- San Francisco, California
- Employees
- 1–10
- Founded
- 2011
- Business Model
- B2C
- Website
- plympton.com
- Total Funding
- $2.4M
- Last Round
- $2.4M Venture RoundFeb 2025
- Rounds
- 3
- Acquisition Date
- Feb 2025
About
Rooster is a curated mobile reading subscription app developed by Plympton, a San Francisco-based literary studio founded in 2011 by Jennifer 8. Lee and Yael Goldstein Love. The Rooster app, which debuted at SXSW in 2014, delivers two hand-picked books per month to subscribers—one contemporary title and one literary classic—delivered in bite-sized daily installments at $4.99 per month. Plympton operates as a Hollywood-style literary studio, developing fiction from the earliest idea stage through partnerships with Amazon Kindle Serials, Amazon Original Stories, the New York Public Library, and the MTA's Subway Library. The studio acquired email-serial pioneer DailyLit in 2013, produced VR adaptations of literary fiction with The New York Times, and curated themed short-fiction collections for Amazon Prime members. Plympton's broader mission is to reinvent serialized fiction for digital formats, drawing on the Victorian serial novel tradition pioneered by Charles Dickens.
Summary
Rooster is an Entertainment company based in San Francisco, United States, founded in 2011. It has raised $2.4M in total across 3 rounds, most recently a $2.4M Venture Round round in Feb 2025. Investors include Fullscreen.
Tech & App Stack
1 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Feb 2025
Sign up to see all 5 rounds
Equity Crowdfunding through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
Similar Companies
ByteDance is a Chinese technology company that utilizes AI to distribute content based on users' ...
Global audio streaming platform that gives millions of creators the opportunity to share their wo...
Meta — formerly Facebook — builds social technology spanning Facebook, Instagram, Messenger and W...
NetEase Cloud Music is a music product focused on discovery and sharing, built by Hangzhou NetEas...
ABG is a brand development, management, and licensing business with a portfolio of brands across ...
Skydance Media is a diversified entertainment company producing feature films, television, animat...
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/rooster"><img src="https://indexed.vc/api/badge/company/rooster" alt="Rooster on Indexed.vc" width="260" height="76" /></a>