Rooster
AcquiredRooster is an entertainment company in San Francisco, United States, founded in 2011. It has raised $2.4M across 3 rounds, most recently a Venture Round in February 2025.
A literary studio that innovates in digital publishing
- Headquarters
- San Francisco, California
- Employees
- 1–10
- Founded
- 2011
- Business Model
- B2C
- Website
- plympton.com
- Total Funding
- $2.4M
- Last Round
- Venture RoundFeb 2025
- Rounds
- 3
- Acquisition Date
- Feb 2025
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds and 1 investor for this company. The full record is or through the API.
About
Rooster is a curated mobile reading subscription app developed by Plympton, a San Francisco-based literary studio founded in 2011 by Jennifer 8. Lee and Yael Goldstein Love. The Rooster app, which debuted at SXSW in 2014, delivers two hand-picked books per month to subscribers—one contemporary title and one literary classic—delivered in bite-sized daily installments at $4.99 per month. Plympton operates as a Hollywood-style literary studio, developing fiction from the earliest idea stage through partnerships with Amazon Kindle Serials, Amazon Original Stories, the New York Public Library, and the MTA's Subway Library. The studio acquired email-serial pioneer DailyLit in 2013, produced VR adaptations of literary fiction with The New York Times, and curated themed short-fiction collections for Amazon Prime members. Plympton's broader mission is to reinvent serialized fiction for digital formats, drawing on the Victorian serial novel tradition pioneered by Charles Dickens.
Summary
It lists 1–10 employees. It has raised $2.4M in total across 3 rounds, most recently a Venture Round in Feb 2025. Investors include Fullscreen.
Tech & App Stack
1 technology or app tracked
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Funding & Exit History
Feb 2025
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Funding: Equity Crowdfunding through Venture Round. Amounts, valuations, and investors where available.
Investors
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