How much funding has ReFiBuy raised?

ReFiBuy has raised $15.3M in total funding, most recently a seed round.

Where is ReFiBuy headquartered?

ReFiBuy is headquartered in Raleigh, United States.

What industry is ReFiBuy in?

ReFiBuy operates in Artificial Intelligence, E-Commerce.

ReFiBuy

Q: Who are ReFiBuy's investors?

ReFiBuy's investors include NewRoad Capital Partners, Commerce Ventures, G20 Ventures.

A smarter catalog every day.

Raleigh, United States · Founded 2025 · $15.3M raised

Artificial Intelligence

E-Commerce

Headquarters: Raleigh
Employees: 1–10
Founded: 2025
Business Model: B2B

Website: refibuy.ai
Total Funding: $15.3M
Last Round: $13.6M SeedMay 2026
Rounds: 2

About

ReFiBuy is the Agentic Commerce Optimization (ACO) platform for brands, retailers, and agencies. Its Commerce Intelligence Engine evaluates product catalogs against how AI shopping agents — including ChatGPT, Perplexity, Gemini, and Copilot — interpret and surface products. The platform ingests SKU-level product data, identifies eligibility gaps, enriches content, distributes optimized data to agentic shopping engines, and continuously monitors performance in a closed-loop system. Founded by Scot Wingo (creator of ChannelAdvisor) and veterans of Rithum and MikMak, ReFiBuy is built for commerce teams managing complex catalogs in a world where AI agents increasingly decide what gets discovered, recommended, and purchased.

Summary

ReFiBuy is an Artificial Intelligence company based in Raleigh, United States, founded in 2025. It has raised $15.3M in total across 2 rounds, most recently a $13.6M Seed round in May 2026. Investors include NewRoad Capital Partners, Commerce Ventures and G20 Ventures.

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