ReFiBuy
A smarter catalog every day.
Raleigh, United States · Founded 2025 · $15.3M raised
- Headquarters
- Raleigh
- Employees
- 1–10
- Founded
- 2025
- Business Model
- B2B
- Website
- refibuy.ai
- Total Funding
- $15.3M
- Last Round
- $13.6M SeedMay 2026
- Rounds
- 2
About
ReFiBuy is the Agentic Commerce Optimization (ACO) platform for brands, retailers, and agencies. Its Commerce Intelligence Engine evaluates product catalogs against how AI shopping agents — including ChatGPT, Perplexity, Gemini, and Copilot — interpret and surface products. The platform ingests SKU-level product data, identifies eligibility gaps, enriches content, distributes optimized data to agentic shopping engines, and continuously monitors performance in a closed-loop system. Founded by Scot Wingo (creator of ChannelAdvisor) and veterans of Rithum and MikMak, ReFiBuy is built for commerce teams managing complex catalogs in a world where AI agents increasingly decide what gets discovered, recommended, and purchased.
Summary
ReFiBuy is an Artificial Intelligence company based in Raleigh, United States, founded in 2025. It has raised $15.3M in total across 2 rounds, most recently a $13.6M Seed round in May 2026. Investors include NewRoad Capital Partners, Commerce Ventures and G20 Ventures.
Tech & App Stack
22 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
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May 2026
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Pre-Seed through Seed — per-round amounts, valuations, and who invested in each round.
Investors
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