ReFiBuy
A smarter catalog every day.
Raleigh, United States · Founded 2025 · $15.3M raised
- Headquarters
- Raleigh
- Employees
- 1–10
- Founded
- 2025
- Business Model
- B2B
- Website
- refibuy.ai
- Total Funding
- $15.3M
- Last Round
- $13.6M SeedMay 2026
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
ReFiBuy is the Agentic Commerce Optimization (ACO) platform for brands, retailers, and agencies. Its Commerce Intelligence Engine evaluates product catalogs against how AI shopping agents — including ChatGPT, Perplexity, Gemini, and Copilot — interpret and surface products. The platform ingests SKU-level product data, identifies eligibility gaps, enriches content, distributes optimized data to agentic shopping engines, and continuously monitors performance in a closed-loop system. Founded by Scot Wingo (creator of ChannelAdvisor) and veterans of Rithum and MikMak, ReFiBuy is built for commerce teams managing complex catalogs in a world where AI agents increasingly decide what gets discovered, recommended, and purchased.
Summary
ReFiBuy is an Artificial Intelligence company based in Raleigh, United States, founded in 2025. It has raised $15.3M in total across 2 rounds, most recently a $13.6M Seed round in May 2026. Investors include NewRoad Capital Partners, Commerce Ventures and G20 Ventures.
Tech & App Stack
22 technologies & apps tracked
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Funding History
May 2026
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Funding: Pre-Seed through Seed. Amounts, valuations, and investors where available.
Investors
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